Major sports events like Wimbledon, Fifa World Cup, World Boxing Championships, Ryder Cup, The Ashes, and even the NFL get fans excited—and they’re a great opportunity for venues to attract bigger crowds. If you’re thinking about hosting a sporting event this year, you might be wondering: Can I extend my licensed hours during these major sports events?

The good news is, yes you can! There are a couple of ways to adjust your opening times to maximise the buzz around big games and tournaments.

Temporary Event Notice (TEN)

Can I Extend My Licensed Hours During Major Sports Events? If you want to extend your hours for a one-off event, you can apply for a Temporary Event Notice (TEN). This lets you legally serve alcohol beyond your usual licensed hours for special occasions like a big match or tournament final. It’s a flexible and straightforward way to cater to sports fans without altering your permanent licence.

Adding Specific Sporting Events to Your Premises Licence

If you regularly host sports screenings or themed nights, it might make sense to add specific sporting events to your premises licence permanently. This is especially useful for sports centres or bars that want to guarantee longer hours during major events every year. Doing so means you don’t need to apply for a TEN each time, saving you time and hassle.

Why It Matters

Nothing brings sports fans together quite like a local venue dedicated to their favourite sport. By extending your licensed hours during major sporting events, you create a lively, welcoming atmosphere that keeps customers coming back. Whether you’re showing Wimbledon’s nail-biting tennis matches or the thrilling action of an NFL game, having the right licence in place ensures your venue is the go-to spot for sports lovers.