Age verification for online alcohol sales

Implementing an age verification solution for online alcohol sales is a necessary part of your licence application. In order to help facilitate the safe and compliant sale of alcohol online we partner with VerifyMyAge.

VerifyMyAge provides a seamless age verification solution for your online business. It allows you to frictionlessly age verify your customers, without distracting them from their purchase.

How online age verification works

Your customers can either verify their age directly – within their browser post-checkout – or indirectly through an email or SMS. VerifyMyAge uses a broad range of data, and is therefore able to achieve a verification pass rate of 99.8%. What’s more, once a customer has been age verified, they will not be required to do so again on any other site that also partners with VerifyMyAge.

Age verification methods

VerifyMyAge checks with third-party databases, to verify your customer’s age without interrupting their shopping experience. When this isn’t possible, the customer has several other quick and easy methods to choose from.

  1. Mobile phone verification: By sending a text to a UK mobile number, we verify the phone is authorised for use by a person aged 18+.
  2. AI-powered age estimation: After taking a short selfie video, artificial intelligence indicates whether your customer is aged 25+.
  3. Passport or driver’s license scan: We verify your customers’ age and identity using their scanned government ID or driver’s license.
  4. Credit card: We verify the cardholder is 18+ using their credit card records.



VerifyMyAge provides seamless integration meaning no technical knowledge is required on your part. We provide instant integration with your eCommerce platform and provide in-depth insights via an intuitive dashboard.

Security and privacy.

Your customers’ data is safe with us. All data is encrypted at rest and in transit using a combination of 256-bit encryption and hashing algorithms. As specialists in age verification and compliance, we utilise methodologies independently certified as meeting the requirements of PAS 1296:2018 – Code of Practice for Online Age Verification.

If you would like to find out more please use the link below or give us a call.

To start age verifying your customers today, contact VerifyMyAge.

Call 08000 786 056

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